Saturday, March 21, 2020

Poor Choice of Business Names

by Cowboy Bob Sorensen

Business often try to attract attention from prospective customers with advertisements and logos, but those efforts can be negated when the name is unimpressive. Some names resonate, but bad names can lead to catastrophic marketing systems failures. Names seem all right at first glance, but may put people off if they think about them.

Some business names are humorous and get our attention. Others are very unfortunate. A name using the word evolution may not be such a good idea.
This chicken is not impressed and has nothing to do with this article.
Credit: Pixabay / Andy M
All y'all have probably seen pictures and lists of interesting names. Some are designed to get your attention with humor, others are unfortunate for various reasons. (My advice to people who want to use their name in their business but the name is a bit odd: reconsider, or play it up.) I come across interesting names in the course of my duties and wanted to pick on one in particular.

No need to give you more than the word evolution. It is used as part of the name of several physical rehabilitation companies. While I have no idea if they are good at their jobs (they probably are), but having evolution in the name strikes me as humorous. In fact, they would be more accurate in using a name involving intelligent design. After all, therapists have to study to learn procedures, obtain licenses, and operate specialized equipment. In conjunction with universal common descent evolution, that would mean lots of time, chance, randomness, and so on. I can do that all by my lonesome and save money as well. There are also therapy services with Genesis in their names that would be more likely to attract me since it is the beginning and the Bible book talks of purpose, not disorder.


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